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A Token of My Affection: Greeting Cards and American Business Culture - Shank, Barry / Wood, D.E. Ed.
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ISBN: 9780231118781

For more than 150 years, greeting cards have tapped into and organized a shared language of love, affection, and kinship, becoming an integral part of American life and culture. Sumptuous… Altro …

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A Token of My Affection : Greeting Cards and American Business Culture by Barry Shank - libri usati

ISBN: 9780231118781

For more than 150 years, greeting cards have tapped into and organized a shared language of love, affection, and kinship, becoming an integral part of American life and culture. Sumptuous… Altro …

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Token of My Affection : Greeting Cards and American Business Culture by Barry Shank - Barry Shank
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Barry Shank:
Token of My Affection : Greeting Cards and American Business Culture by Barry Shank - libri usati

ISBN: 9780231118781

For more than 150 years, greeting cards have tapped into and organized a shared language of love, affection, and kinship, becoming an integral part of American life and culture. Sumptuous… Altro …

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ISBN: 9780231118781

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2004, ISBN: 9780231118781

Greeting Cards and American Business Culture, Buch, Hardcover, [PU: Columbia University Press], Columbia University Press, 2004

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A Token of My Affection
Autore:
Titolo:
ISBN:

0231118783


Each year in the United States, millions of mass-produced greeting cards proclaim their occasional messages: "For My Loving Daughter," "On the Occasion of Your Marriage," and "It's a Boy!" For more than 150 years, greeting cards have tapped into and organized a shared language of love, affection, and kinship, becoming an integral part of American life and culture. Contemporary incarnations of these emotional transactions performed through small bits of decorated paper are often dismissed as vacuous clichés employing worn-out stereotypes. Nevertheless, the relationship of greeting cards to systems of material production is well worth studying and understanding, for the modern greeting card is the product of an industry whose values and aims seem to contradict the sentiments that most cards express. In fact, greeting cards articulate shifting forms of love and affiliation experienced by people whose lives have been shaped by the major economic changes of the late nineteenth and twentieth centuries. A Token of My Affection shows in fascinating detail how the evolution of the greeting card reveals the fundamental power of economic organization to enable and constrain experiences of longing, status, desire, social connectedness, and love and to structure and partially determine the most private, internal, and intimate of feelings.Beautifully illustrated, A Token of My Affection follows the development of the modern greeting card industry from the 1840s, as a way of recovering that most elusive of things -- the emotional subjectivity of another age. Barry Shank charts the evolution of the greeting card from an afterthought to a traditional printing and stationery business in the mid-nineteenth century to a multibillion-dollar industry a hundred years later. He explains what an industry devoted to emotional sincerity means for the lives of all Americans. Blending archival research in business history with a study of surviving artifacts and a literary analysis of a broad range of relevant texts and primary sources, Shank demonstrates the power of business to affect love and the ability of love to find its way in the marketplace of consumer society.

Informazioni dettagliate del libro - A Token of My Affection


EAN (ISBN-13): 9780231118781
ISBN (ISBN-10): 0231118783
Copertina rigida
Anno di pubblicazione: 2004
Editore: Columbia University Press
368 Pagine
Peso: 0,581 kg
Lingua: eng/Englisch

Libro nella banca dati dal 2007-11-07T06:44:05+01:00 (Rome)
Pagina di dettaglio ultima modifica in 2023-10-18T08:40:50+02:00 (Rome)
ISBN/EAN: 0231118783

ISBN - Stili di scrittura alternativi:
0-231-11878-3, 978-0-231-11878-1
Stili di scrittura alternativi e concetti di ricerca simili:
Autore del libro : shank, tom wood
Titolo del libro: token affection greeting cards american business culture, greeting america, sex and culture

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