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Brand from the Inside : Eight Essentials to Emotionally Connect Your Employees to Your Business by Mark, Sartain, Libby Schumann - Mark, Sartain, Libby Schumann
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ISBN: 9780787981891

Praise for "Brand from the Inside" "These days the claim that 'Our People Are Our Greatest Asset' has replaced 'The Customer Is Always Right' as the corporate slogan that is easiest to a… Altro …

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ISBN: 9780787981891

Jossey-Bass. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex librar… Altro …

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Sartain, Libby, Schumann, Mark:
Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business - copertina rigida, flessible

2006

ISBN: 9780787981891

Jossey Bass, Hardcover, 272 Seiten, Publiziert: 2006-05-19T00:00:01Z, Produktgruppe: Book, 0.45 kg, Books Global Store, Special Features, Books, Human Resources Management, Human Resource… Altro …

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Sartain, Libby; Schumann, Mark:
Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business - copertina rigida, flessible

2006, ISBN: 0787981893

[EAN: 9780787981891], Gebraucht, guter Zustand, [PU: Jossey-Bass], Books

NOT NEW BOOK. Costi di spedizione: EUR 45.45 Off The Shelf, Antonia, MO, U.S.A. [71480385] [Rating: 5 (von 5)]
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Schumann, Mark:
Brand from the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business - copertina rigida, flessible

ISBN: 9780787981891

Hardback. Good., 2.5

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Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business

Praise for Brand from the Inside "These days the claim that 'Our People Are Our Greatest Asset' has replaced 'The Customer Is?Always Right' as the corporate slogan that is easiest to agree with yet hardest to put into practice. If you want to learn what it really means, you must read this book." --Marcus Buckingham, independent consultant; former senior consultant, The Gallup Organization; and author "Eight out of ten companies do not do what this book recommends. The 20 percent who do are the most admired market leaders. It is impossible to do justice to the value this book offers in a sentence or two. You must--repeat, must--read it." --Dr. Jac Fitz-Enz, founder and CEO, Human Capital Source; senior editor, Human Capital Magazine; author and pioneer in the field of human capital benchmarking "At last, Mark Schumann and Libby Sartain have gotten the issue of branding right for the rest of us. No brand is any better than the willingness and inclination of employees to deliver on the brand's promise. Delivering the brand from the inside out is the only strategy that works. Anyone interested in branding must read this important how-to book!" --Roger D'Aprix, author, Communicating for Change: Connecting the Workplace with the Marketplace "Employment branding is on the frontier of strategic HR thinking because no other 'people strategy' has a greater long-term impact on recruiting and retention. This book should just be called 'The Answer,' because it provides a compelling case as well as the required steps for utilizing internal employment branding to emotionally tie workers to their employer. It is simply the best book on internal employee branding, period!" --Dr. John Sullivan, professor of management, San Francisco State University; and author "This is an important book about how branding is changing throughout our new wired world. It gives you a sneak peek at how to engineer strong inside brands. From marketing to all-points-leadership, this book is a map to future corporate value." --Tim Sanders, author, The Likeability Factor

Informazioni dettagliate del libro - Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business


EAN (ISBN-13): 9780787981891
ISBN (ISBN-10): 0787981893
Copertina rigida
Copertina flessibile
Anno di pubblicazione: 2006
Editore: Jossey Bass
262 Pagine
Peso: 0,449 kg
Lingua: eng/Englisch

Libro nella banca dati dal 2007-06-06T15:28:16+02:00 (Rome)
Pagina di dettaglio ultima modifica in 2024-03-08T02:07:55+01:00 (Rome)
ISBN/EAN: 0787981893

ISBN - Stili di scrittura alternativi:
0-7879-8189-3, 978-0-7879-8189-1
Stili di scrittura alternativi e concetti di ricerca simili:
Autore del libro : schumann, brand, schmann, libby, schümann
Titolo del libro: connect, brand from inside, business essentials, der brand, eight, inside outside, look inside, schumann, the employees


Dati dell'editore

Autore: Libby Sartain; Mark Schumann
Titolo: Brand From the Inside - Eight Essentials to Emotionally Connect Your Employees to Your Business
Editore: John Wiley & Sons
Anno di pubblicazione: 2006-05-19
Peso: 0,444 kg
Lingua: Inglese
25,90 € (DE)
Not available (reason unspecified)

BB; GB; Hardcover, Softcover / Wirtschaft/Management; Betriebswirtschaft und Management; Management

Introduction. PART ONE: GET SMART! 1 Essential #1: Discover. 2 Essential #2: Commit. PART TWO: GET READY! 3 Essential #3: Diagnose. 4 Essential #4: Prepare. PART THREE: GET IT DONE! 5 Essential #5: Create. 6 Essential #6: Apply. 7 Essential #7: Market. 8 Essential #8: Nurture. PART FOUR: WHAT IT MEANS FOR YOU. 9 You and Employer Brand. Notes. Acknowledgments. The Authors. Ind

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