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Advertising to Children - M. Blades; C. Oates; F. Blumberg; B. Gunter
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Advertising to Children - copertina rigida, flessible

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This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol adver… Altro …

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Advertising to Children - copertina rigida, flessible

2014, ISBN: 9780230252028

New Directions, New Media, Buch, Hardcover, [PU: Palgrave Macmillan], Palgrave Macmillan, 2014

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Advertising to Children - M. Blades; C. Oates; F. Blumberg; B. Gunter
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M. Blades; C. Oates; F. Blumberg; B. Gunter:
Advertising to Children - copertina rigida, flessible

2014, ISBN: 9780230252028

New Directions, New Media, Hardcover, Buch, [PU: Palgrave Macmillan]

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Dettagli del libro
Advertising to Children
Autore:
Titolo:
ISBN:

9780230252028


This important source for students, researchers, advertisers and parents reviews the debates about advertising to children, and presents new information about children's understanding of advertising. Contributing authors analyse food and alcohol advertising and their effect on children and young people, and explore the point at which children can first identify advertisements and when they can understand that advertisements are persuasive messages. As well as reporting research about television advertising, this volume includes studies about advertising to children in new media, including web pages, search engines, and advergames. There is a discussion of the new ways that marketers reach children, for instance through the internet or with product placement, as well as practical explanations of how parents and educators can help children become more critical of advertisements.

Informazioni dettagliate del libro - Advertising to Children


EAN (ISBN-13): 9780230252028
ISBN (ISBN-10): 0230252028
Copertina rigida
Anno di pubblicazione: 2014
Editore: Palgrave Macmillan

Libro nella banca dati dal 2014-09-27T19:40:01+02:00 (Rome)
Pagina di dettaglio ultima modifica in 2021-12-10T12:26:13+01:00 (Rome)
ISBN/EAN: 9780230252028

ISBN - Stili di scrittura alternativi:
0-230-25202-8, 978-0-230-25202-8
Stili di scrittura alternativi e concetti di ricerca simili:
Autore del libro : gunter, oates, günter blum, fran
Titolo del libro: advertising

Dati dell'editore

Autore: M. Blades; C. Oates; F. Blumberg; B. Gunter
Titolo: Advertising to Children - New Directions, New Media
Editore: Palgrave Macmillan; Palgrave Macmillan UK
265 Pagine
Anno di pubblicazione: 2014-08-29
London; GB
Peso: 4,385 kg
Lingua: Inglese
106,99 € (DE)
109,99 € (AT)
118,00 CHF (CH)
POD
XI, 265 p.

BB; Developmental Psychology; Hardcover, Softcover / Psychologie/Theoretische Psychologie; Entwicklungspsychologie; Verstehen; Advertising; new media; television; childhood; consumption; marketing; children; youth; alcohol; behavior; development; media; media literacy; New Media; Promotion; childhood studies; media research; Childhood, Adolescence and Society; Media Studies; Marketing; Sociology of Culture; Media Research; Developmental Psychology; Sociology of Family, Youth and Aging; Media and Communication; Marketing; Sociology of Culture; Media Sociology; Soziologie: Familie und Beziehungen; Medienwissenschaften; Marketing und Vertrieb; Soziologie; Kulturwissenschaften; BC; EA; EA

1. Introduction; Barrie Gunter, Caroline Oates, Fran Blumberg and Mark Blades 2. Do Very Young Children Understand Persuasive Intent in Advertisements?; Moondore Ali and Mark Blades 3. The Development of Children's Scepticism about Advertising; Maria T. Chu, Mark Blades and Jane Herbert 4. Commercial Food Promotion to Children; Emma J. Boyland, Joanne A. Harrold, Tim C. Kirkham and Jason C.G. Halford 5. Alcohol Advertising and Young People; Barrie Gunter 6. Advertising to Children in China; Kara Chan 7. Parents' Beliefs about, and Attitudes to, Marketing to Children; Caroline Oates, Nicki Newman and Athanasia Tziortzi 8. The Family's Role in Children's Interpretation of Advertising; Moniek Buijzen 9. Linkages between Media Literacy and Children's and Adolescents' Susceptibility to Advertising; Fran C. Blumberg, Lauren A. Frankle, Brian Kelley and Jessica M. Williams 10. Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children without their Conscious Awareness; Laura Owen, Charlie Lewis and Susan Auty 11. Young Children's Ability to Identify Advertisements on Television, on Web Pages and on Search Engine Web Pages; Shiying Li, Megan Pickering, Moondore Ali, Mark Blades and Caroline Oates 12. The Influence of Advergames on Children's Consumer Choices and Behaviour; Amanda E. Staiano and Sandra L. Calvert 13. Conclusions; Caroline Oates, Fran Blumberg, Barrie Gunter and Mark Blades
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