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Luxury China: Market Opportunities and Potential - Chevalier, Michel, Lu, Pierre Xiao
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Chevalier, Michel, Lu, Pierre Xiao:

Luxury China: Market Opportunities and Potential - Prima edizione

2009, ISBN: 9780470823415

edizione con copertina rigida

Wiley, Gebundene Ausgabe, Auflage: 1. 272 Seiten, Publiziert: 2009-10-29T00:00:01Z, Produktgruppe: Buch, 1.24 kg, Verkaufsrang: 3282455, Recht, Kategorien, Bücher, Internationales Managem… Altro …

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Chevalier, Michel; Lu, Pierre Xiao:

Luxury China: Market Opportunities and Potential - Prima edizione

2009, ISBN: 9780470823415

edizione con copertina rigida

New York: Philosophical Library, 1949. 1st Edition. Cloth. Very Good +/Good. 8vo - over 7¾ - 9¾" tall. 1st edition. A Very Good copy in Good dust jacket. 8vo., 194 pp… Altro …

USA, USA - Costi di spedizione: EUR 13.08 Frey Fine Books, ThriftBooks
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Chevalier, Michel:
Luxury China: Market Opportunities and Potential - copertina rigida, flessible

2009

ISBN: 9780470823415

[ED: Gebundene Ausgabe], [PU: Wiley], EAN: 9780470823415 Das Titelbild oder die Auflage können abweichen. Buch mit Gebrauchsspuren und vereinzelten Knicken, Flecken oder mit Gebrauchsspur… Altro …

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Michel Chevalier, Pierre Xiao Lu, Sidney Toledano:
Luxury China: Market Opportunities and Potential - copertina rigida, flessible

2009, ISBN: 0470823410

[EAN: 9780470823415], D'occasion, très bon état, [SC: 3.44], [PU: John Wiley & Sons], Luxury China: Market Opportunities and Potential This book is in very good condition and will be ship… Altro …

NOT NEW BOOK. Costi di spedizione: EUR 3.44 AwesomeBooks, Wallingford, United Kingdom [51737811] [Note: 5 (sur 5)]
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Luxury China: Market Opportunities and Potential - Lu, Pierre Xiao,Chevalier, Michel
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Lu, Pierre Xiao,Chevalier, Michel:
Luxury China: Market Opportunities and Potential - copertina rigida, flessible

2009, ISBN: 0470823410

[EAN: 9780470823415], [SC: 5.29], [PU: John Wiley & Sons], Most items will be dispatched the same or the next working day. Minor shelf wear, Books

Costi di spedizione: EUR 5.29 WeBuyBooks, Rossendale, LANCS, United Kingdom [50604927] [Note: 5 (sur 5)]
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Dettagli del libro
Luxury China: Market Opportunities and Potential
Autore:
Titolo:
ISBN:

9780470823415


A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers-particularly professionals in advertising, marketing, and the luxury brands industry-a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential. Michael Chevalier (Shanghai, China) is a Partner at EIM, a securities company that offers tailor-made funds and portfolios of hedge funds. He formerly taught at INSEAD and HEC. Pierre Xiao Lu (Shanghai, China) is Assistant Professor of Marketing at Fudan University.

Informazioni dettagliate del libro - Luxury China: Market Opportunities and Potential


EAN (ISBN-13): 9780470823415
ISBN (ISBN-10): 0470823410
Copertina rigida
Copertina flessibile
Anno di pubblicazione: 2009
Editore: Wiley
251 Pagine
Peso: 0,553 kg
Lingua: eng/Englisch

Libro nella banca dati dal 2009-07-06T22:37:23+02:00 (Rome)
Pagina di dettaglio ultima modifica in 2024-01-07T23:43:21+01:00 (Rome)
ISBN/EAN: 9780470823415

ISBN - Stili di scrittura alternativi:
0-470-82341-0, 978-0-470-82341-5
Stili di scrittura alternativi e concetti di ricerca simili:
Autore del libro : xiao, toledano, michel chevalier, pierre michel, christian dior, pierre tan
Titolo del libro: michel china, luxury, potential, china can say

Dati dell'editore

Autore: Michel Chevalier; Pierre Xiao Lu
Titolo: Luxury China - Market Opportunities and Potential
Editore: John Wiley & Sons
272 Pagine
Anno di pubblicazione: 2009-10-29
Peso: 0,564 kg
Lingua: Inglese
32,90 € (DE)
No longer receiving updates
160mm x 235mm x 29mm

BB; gebunden; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Business & Management; Marketing; Wirtschaft u. Management; Retailing; Einzelhandel; Einzelhandel

This is the first book to provide all necessary information for a luxury brand trying to develop its business in China. It indicates how the consumers, the stores, the markets and the communication tools are different and must be understood and used in a consistent and harmonious way. It gives examples of brands that have done well and brands that have done less well, so that the reader can understand the best practices in this territory. - Mimi Tang, President, Asia and Pacific, Gucci Group Is the China luxury market a long-term gold mine, a short-term mine field, or both? This timely and insightful book answers this question--and many more! No doubt a book every manager of the industry should read before investing or investing more in this fascinating country. - Eric Douilhet, President, Bluebell (Asia) Ltd. The Chinese El Dorado for luxury brands is not a quiet one-way street. More than anywhere else in the world the learning curve is a long and sometimes painful process. In Luxury China, Michel Chevalier and Pierre Lu share their outstanding experience of luxury brand management in China to help us assess and understand the marketing and business challenges, and better respond to them. - Alexandre Fauvet, Director for Licenses & Distribution, Lacoste SA Luxury China provides a complete exploration and explanation of the argument that China's potentially substantial surplus from foreign businesses can be considerably justified by the success of the luxury sector. Through affluent cases from both Europe and China, readers will learn about the vigor, acceleration, and future of the Chinese consumer market. - Professor Lu Xiongwen, Dean, School of Management, Fudan University The merit of this book, Luxury China: Market Opportunities and Potential, is that it is the first one to clearly indicate and to substantiate the fact that China has become a priority for the most dynamic brands and it gives very clear indications about the way in which the market should be developed. - Sidney Toledano, President and CEO, Christian Dior Couture

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