ISBN: 9781118518977
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and medi… Altro …
| hive.co.uk No. 9781118518977. Costi di spedizione:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., Costi di spedizione aggiuntivi Details... |
ISBN: 9781118518977
For Dummies Marketing neuromarketing; consumers; conduct; research; brain science; researchers; field; crossdisciplinary; brain; study; latest insights; answers; question; new; ageold ,97… Altro …
| Perlego.com Costi di spedizione: EUR 0.00 Details... |
ISBN: 9781118518977
Neuromarketing For Dummies: ab 16.99 € eBooks > Wirtschaft John Wiley & Sons eBook als epub, John Wiley & Sons
| eBook.de Costi di spedizione:in stock, , , DE. (EUR 0.00) Details... |
2013, ISBN: 9781118518977
eBooks, eBook Download (EPUB,PDF), 1. Auflage, [PU: John Wiley & Sons], John Wiley & Sons, 2013
| lehmanns.de Costi di spedizione:Download sofort lieferbar. (EUR 0.00) Details... |
ISBN: 9781118518977
Neuromarketing For Dummies: ab 15.99 € eBooks > Wirtschaft John Wiley & Sons, John Wiley & Sons
| eBook.de Costi di spedizione:in stock, , , DE. (EUR 0.00) Details... |
ISBN: 9781118518977
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and medi… Altro …
Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl:
Neuromarketing For Dummies (Affitto mensile. Abbonamento annuale)ISBN: 9781118518977
For Dummies Marketing neuromarketing; consumers; conduct; research; brain science; researchers; field; crossdisciplinary; brain; study; latest insights; answers; question; new; ageold ,97… Altro …
ISBN: 9781118518977
Neuromarketing For Dummies: ab 16.99 € eBooks > Wirtschaft John Wiley & Sons eBook als epub, John Wiley & Sons
2013, ISBN: 9781118518977
eBooks, eBook Download (EPUB,PDF), 1. Auflage, [PU: John Wiley & Sons], John Wiley & Sons, 2013
ISBN: 9781118518977
Neuromarketing For Dummies: ab 15.99 € eBooks > Wirtschaft John Wiley & Sons, John Wiley & Sons
Dati bibliografici del miglior libro corrispondente
| Autore: | |
| Titolo: | |
| ISBN: |
Informazioni dettagliate del libro - Neuromarketing For Dummies
EAN (ISBN-13): 9781118518977
ISBN (ISBN-10): 1118518977
Anno di pubblicazione: 2013
Editore: John Wiley & Sons
408 Pagine
Lingua: eng/Englisch
Libro nella banca dati dal 2012-10-15T18:28:56+02:00 (Rome)
Pagina di dettaglio ultima modifica in 2024-01-22T15:44:03+01:00 (Rome)
ISBN/EAN: 9781118518977
ISBN - Stili di scrittura alternativi:
1-118-51897-7, 978-1-118-51897-7
Stili di scrittura alternativi e concetti di ricerca simili:
Autore del libro : pohlmann, pöhlmann, steidl, pohl peter, andrew
Titolo del libro: neuromarketing, neuro dummies
Dati dell'editore
Autore: Stephen Genco; Andrew Pohlmann; Peter Steidl
Titolo: Neuromarketing For Dummies
Editore: For Dummies; John Wiley & Sons
408 Pagine
Anno di pubblicazione: 2013-07-18
Lingua: Inglese
15,99 € (DE)
Not available (reason unspecified)
EA; E101; E-Book; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Business & Management; Strategic Marketing; Strategisches Marketing; Wirtschaft u. Management; Strategisches Marketing; BC
Introduction 1 Part I: The Brave New World of Neuromarketing 5 Chapter 1: What Neuromarketing Is and Isn't 7 Chapter 2: What We Know Now That We Didn't Know Then21 Chapter 3: Putting Neuromarketing to Work 37 Chapter 4: Why Neuromarketing Matters 59 Part II: The Essence of Neuromarketing: The Nonconscious Mindof the Consumer 71 Chapter 5: The Intuitive Consumer: Nonconscious ProcessesUnderlying Consumer Behavior 73 Chapter 6: The Central Role of Emotions in Consumer Responses93 Chapter 7: New Understandings of Consumer Goals and Motivation105 Chapter 8: Why We Buy the Things We Buy 119 Part III: Neuromarketing in Action 137 Chapter 9: Brands on the Brain 139 Chapter 10: Creating Products and Packages That PleaseConsumers' Brains 157 Chapter 11: Advertising Effectiveness 175 Chapter 12: The Shopping Brain and In-Store Marketing 191 Chapter 13: When Consumers' Brains Go Online 203 Chapter 14: Entertainment Effectiveness 219 Part IV: Measuring Consumer Response with Neuromarketing235 Chapter 15: Traditional Approaches: Why Not Just Ask People?237 Chapter 16: Neuromarketing Measures: Listening to Signals fromthe Body and the Brain 249 Chapter 17: Neuromarketing on a Budget: Inexpensive Ways toLearn from Your Customers 269 Chapter 18: Picking the Right Approach for Your Research Needs285 Part V: Living with Neuromarketing: Practical and EthicalConsiderations 297 Chapter 19: Five Things You Need to Know about NeuromarketingStudies and Measures 299 Chapter 20: A Pre-Flight Checklist for Successful NeuromarketingStudies 317 Chapter 21: Picking the Right Neuromarketing Partner 327 Chapter 22: Neuromarketing Ethics, Standards, and Public PolicyImplications 343 Part VI: The Part of Tens 359 Chapter 23: Ten Mistaken Beliefs about Neuromarketing 361 Chapter 24: Ten Scientific Pillars Underlying Neuromarketing371 Index 379Altri libri che potrebbero essere simili a questo:
Ultimo libro simile:
9781118518588 Neuromarketing For Dummies (Steidl, Peter,Pohlmann, Andrew P.,Genco, Stephen J.)
< Per archiviare...