2011, ISBN: 9781119967231
Your Competitive Edge in Social Media Strategy Development and Delivery, eBooks, eBook Download (EPUB), 1. Auflage, [PU: John Wiley & Sons], John Wiley & Sons, 2011
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ISBN: 9781119967231
Your Competitive Edge in Social Media Strategy Development and Delivery Your Competitive Edge in Social Media Strategy Development and Delivery eBooks > Belletristik > Erzählungen
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2011, ISBN: 9781119967231
Your Competitive Edge in Social Media Strategy Development and Delivery eBook Christer Holloman 19.12.2011, John Wiley & Sons Inc, John Wiley & Sons Inc
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2011, ISBN: 9781119967231
Your Competitive Edge in Social Media Strategy Development and Delivery, [ED: 1], 1. Auflage, eBook Download (EPUB), eBooks, [PU: John Wiley & Sons]
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2011, ISBN: 9781119967231
Your Competitive Edge in Social Media Strategy Development and Delivery, [ED: 2], 2. Auflage, eBook Download (EPUB), eBooks, [PU: John Wiley & Sons]
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2011, ISBN: 9781119967231
Your Competitive Edge in Social Media Strategy Development and Delivery, eBooks, eBook Download (EPUB), 1. Auflage, [PU: John Wiley & Sons], John Wiley & Sons, 2011
ISBN: 9781119967231
Your Competitive Edge in Social Media Strategy Development and Delivery Your Competitive Edge in Social Media Strategy Development and Delivery eBooks > Belletristik > Erzählungen
2011
ISBN: 9781119967231
Your Competitive Edge in Social Media Strategy Development and Delivery eBook Christer Holloman 19.12.2011, John Wiley & Sons Inc, John Wiley & Sons Inc
2011, ISBN: 9781119967231
Your Competitive Edge in Social Media Strategy Development and Delivery, [ED: 1], 1. Auflage, eBook Download (EPUB), eBooks, [PU: John Wiley & Sons]
2011, ISBN: 9781119967231
Your Competitive Edge in Social Media Strategy Development and Delivery, [ED: 2], 2. Auflage, eBook Download (EPUB), eBooks, [PU: John Wiley & Sons]
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Informazioni dettagliate del libro - The Social Media MBA
EAN (ISBN-13): 9781119967231
ISBN (ISBN-10): 1119967236
Anno di pubblicazione: 2011
Editore: John Wiley & Sons
256 Pagine
Lingua: eng/Englisch
Libro nella banca dati dal 2012-09-13T08:16:44+02:00 (Rome)
Pagina di dettaglio ultima modifica in 2023-06-23T16:10:48+02:00 (Rome)
ISBN/EAN: 9781119967231
ISBN - Stili di scrittura alternativi:
1-119-96723-6, 978-1-119-96723-1
Stili di scrittura alternativi e concetti di ricerca simili:
Autore del libro : christer holloman
Titolo del libro: the social media
Dati dell'editore
Autore: Christer Holloman
Titolo: The Social Media MBA - Your Competitive Edge in Social Media Strategy Development and Delivery
Editore: Wiley; John Wiley & Sons
256 Pagine
Anno di pubblicazione: 2011-12-19
Lingua: Inglese
15,99 € (DE)
Not available (reason unspecified)
EA; E101; E-Book; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Business & Management; Marketing & Sales; Marketing u. Vertrieb; Neue Medien; Wirtschaft u. Management; Marketing u. Vertrieb; BB
Preface vii Part I Foundation 1 1 Quick Recap 3 2 Bridging the Social Media Gap 15 Part II Strategy Development 27 3 Inspiring and Facilitating Creativity 29 4 The Rise of Branded Content 39 5 Power of Integration 49 6 Intent is the New Demographic 63 7 Targeting the Easily Infl uenced Not the HighlyInfluential 75 Part III Strategy Delivery 89 8 Your Best Advocates 91 9 The Profit Manifesto 101 10 Social Media Business Engineering 117 11 Power Struggles of the Advocate Age 131 Part IV Case Studies 145 12 ARM 147 13 Aviva 153 14 Dell 157 15 Evans Cycles 163 16 GlaxoSmithKline 167 17 Kodak 173 18 Royal Philips Electronics 179 19 Sage 185 Part V The Future 191 20 The Ethnocentric Bias 193 21 Digital Dragons, Elephants and Tigers 205 22 Design Thinking and Social Media 221 23 God Technology 235 Conclusion 245 Biographies 247 Index 259Altri libri che potrebbero essere simili a questo:
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