Internationalisierung von Dienstleistungen - edizione con copertina flessibile

EAN (ISBN-13): 9783322908674
ISBN (ISBN-10): 3322908674
Copertina rigida
Copertina flessibile
Anno di pubblicazione: 2012
Editore: Gabler Verlag Core >1

Libro nella banca dati dal 2014-05-20T14:44:45+02:00 (Rome)
Pagina di dettaglio ultima modifica in 2024-01-30T17:00:32+01:00 (Rome)
ISBN/EAN: 9783322908674

ISBN - Stili di scrittura alternativi:
3-322-90867-4, 978-3-322-90867-4
Stili di scrittura alternativi e concetti di ricerca simili:
Autore del libro : bruhn manfred, stauss bernd, staus, trotz allem, stark verlag
Titolo del libro: manfred bruhns, internationalisierung von dienstleistungen forum dienstleistungsmanagement

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Dati dell'editore

Autore: Manfred Bruhn
Titolo: Internationalisierung von Dienstleistungen - Forum Dienstleistungsmanagement
Editore: Gabler Verlag; Betriebswirtschaftlicher Verlag Gabler
512 Pagine
Anno di pubblicazione: 2012-06-02
Wiesbaden; DE
Stampato / Fatto in
Lingua: Tedesco
92,51 € (DE)

BC; Hardcover, Softcover / Wirtschaft/Einzelne Wirtschaftszweige, Branchen; Dienstleistungsgewerbe, Gastgewerbe; Verstehen; Dienstleistungen; Dienstleistungsmärkte; Dienstleistungsqualität; Dienstleistungsstrategien; Dienstleistungsunternehmen; Jahrbuch; Services; Marketing; Marketing und Vertrieb; BB; EA

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So kommt die Kommission der Europäischen Gemeinschaften zu dem Schluss, dass das beachtliche Potenzial des Dienstleistungssek tors für Wachstum und Beschäftigung im Binnenmarkt noch kaum ausgeschöpft ist, und sie bemüht sich durch die Vorlage des Entwurfs einerRichtlinie des europäischen Par laments und des Rates über Dienstleistungen vor allem darum, bestehende rechtliche Hindernisse des internationalen Dienstleistungsverkehrs zu beseitigen.";}}}i:1;a:2:{s:4:"NAME";s:11:"TextContent";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:8:"TextType";s:5:"CDATA";s:2:"04";}i:1;a:2:{s:4:"NAME";s:15:"ContentAudience";s:5:"CDATA";s:2:"03";}i:2;a:3:{s:4:"NAME";s:4:"Text";s:5:"ATTRS";a:1:{s:10:"textformat";s:2:"06";}s:5:"CDATA";s:2352:"A: Wissenschaftliche Beiträge.- 1. Grundlagen und Modelle der Internationalisierung von Dienstleistungen.- Internationalisierung von Dienstleistungen — eine Einführung in den Sammelband.- Internationalisierungsprozesse von Dienstleistungsunternehmen — Erklärungsperspektive traditioneller und neuerer Prozessansätze bzw. -modelle..- Methodengestützte Internationalisierung von Dienstleistungen.- 2. Basisentscheidungen der Internationalisierung von Dienstleistungen.- Internationalisierung von Dienstleistungskonzepten.- Multiplikation und Multiplizierbarkeit von Leistungserstellungssystemen als Basis der Internationalisierung von Dienstleistungen.- Länderauswahlentscheidung im Hinblick auf eine Internationalisierung von Dienstleistungsunternehmen.- Franchising als Internationalisierungsstrategie: Standortplanung für Dienstleistungsunternehmen.- 3. Bearbeitung von internationalen Dienstleistungsmärkten.- Internationale Marketingstandardisierung für Dienstleistungen.- Markenmanagement auf internationalen Dienstleistungsmärkten.- Methoden zur Messung der Dienstleistungsqualität im internationalen Kontext.- 4. Internes Marketing in internationalen Dienstleistungsunternehmen.- Internationales Internes Marketing — Konsequenz einer internationalen kundenorientierten Unternehmensführung.- Internationale Wettbewerbsfähigkeit von Dienstleistungsunternehmungen — Ansatzpunkte für das Interne Marketing.- Ähnlich oder Anders? Einflussfaktoren durch interkulturelle Mitarbeiter bei der Dienstleistungsinnovation.- 5. Branchenspezifische Besonderheiten der Internationalisierung von Dienstleistungen.- Strategie- und Implementierungsprobleme der Internationalisierung von touristischen Dienstleistungen.- Internationale Markteintrittsstrategien im Einzelhandel —dargestellt am Beispiel des Versandhandels.- Internationalisierung von industriellen Dienstleistungen: Bestandsaufnahme und Entscheidungsunterstützung.- Internationalisierung via Internet — Was kann man von Ebay lernen?.- Internationalisierungsprozesse von wissensintensiven Dienstleistungsunternehmen.- Internationalisierungsprozesse von Transnational Non-Governmental Organizations (TNGOs).- B: Serviceteil.- Ausgewählte Literatur zur Internationalisierung von Dienstleistungen.- Verzeichnisse.- Firmen- und Institutionenverzeichnis.- 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9783824480289 Dirk Kalmring Performance Measurement von wissensintensiven Geschäftsprozessen Ein Beitrag zum Controlling im Wissensmanagement Deutscher Universitätsverlag; Deutscher Universitätsverlag 229 2004-03-30 Wiesbaden; DE BC; Hardcover, Softcover / Wirtschaft/Management; Management: Innovation; Verstehen; Management; Controlling; Geschäftsprozess; Lernen; Organisation; Planung; Wissen; Wissensmanagement; Wissensmanagementstrategie; Innovation and Technology Management; Business Mathematics; IT in Business; Wirtschaftsmathematik und -informatik, IT-Management; Unternehmensanwendungen; EA ger 82.24 EUR 148 210 0 Einleitung.- I Theoretische Fundierung des organisationalen Managements von Wissen.- 1 Grundlegende Aspekte des Wissensmanagements.- 2 Theoretische Ansätze und Managementkonzepte organisationalen Lernens.- 3 Theoretische Ansätze und Managementkonzepte im Wissensmanagement.- 4 Bewertung der vorgestellten Konzepte hinsichtlich ihrer Eignung für ein Wissenscontrolling.- II Pragmatische Ausgestaltung organisationaler Wissensmanagementkonzepte.- 5 Wissensmanagement im Strategiekontext.- 6 Institutionalisierung des Wissensmanagements.- 7 Intra- und interorganisationales Wissensmanagement.- 8 Technologische Unterstützung des Wissensmanagements.- 9 Ansätze für ein Wissenscontrolling.- III Entwurf eines prozessorientierten Ansatzes für das Wissenscontrolling.- 10 Wissensmanagement im Kontext organisationaler Handlungs- und Problemlösungsfähigkeit.- 11 Wissensmanagement im Kontext konkreter betrieblicher Aufgaben.- 12 Fazit: Vom Performance Measurement zum organisationalen Lernen. 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