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ISBN: 9783658045449
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ISBN: 9783658045449
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The Social Web in the Hotel Industry : The Impact of the Social Web on the Information Process of German Hotel Guests - nuovo libro
ISBN: 9783658045449
The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acq… Altro …
ISBN: 9783658045449
The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acq… Altro …
ISBN: 9783658045449
The Social Web in the Hotel Industry - The Impact of the Social Web on the Information Process of German Hotel Guests: ab 85.49 € eBooks > Wirtschaft Gabler Betriebswirt.-Vlg eBook als pd… Altro …
2013, ISBN: 9783658045449
The Impact of the Social Web on the Information Process of German Hotel Guests, eBooks, eBook Download (PDF), 2014, [PU: Springer Fachmedien Wiesbaden GmbH], Springer Fachmedien Wiesbaden… Altro …
ISBN: 9783658045449
Business and Management; Business and Management, general; Marketing; Market Research/Competitive Intelligence The German hotel market, The social web, Tourist information search Books eB… Altro …
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Informazioni dettagliate del libro - The Social Web in the Hotel Industry
EAN (ISBN-13): 9783658045449
Anno di pubblicazione: 2014
Editore: Springer Fachmedien Wiesbaden GmbH
Libro nella banca dati dal 2014-01-31T06:43:23+01:00 (Rome)
Pagina di dettaglio ultima modifica in 2023-10-05T16:18:15+02:00 (Rome)
ISBN/EAN: 9783658045449
ISBN - Stili di scrittura alternativi:
978-3-658-04544-9
Stili di scrittura alternativi e concetti di ricerca simili:
Autore del libro : nadine
Titolo del libro: social web, hotel, indus, the web, hot
Dati dell'editore
Autore: Nadine Chehimi
Titolo: The Social Web in the Hotel Industry - The Impact of the Social Web on the Information Process of German Hotel Guests
Editore: Springer Gabler; Springer Fachmedien Wiesbaden GmbH
183 Pagine
Anno di pubblicazione: 2013-12-02
Wiesbaden; DE
Stampato / Fatto in
Lingua: Inglese
53,49 € (DE)
55,00 € (AT)
59,00 CHF (CH)
Available
XXIV, 183 p. 79 illus.
EA; E107; eBook; Nonbooks, PBS / Wirtschaft/Management; Betriebswirtschaft und Management; Verstehen; The German hotel market; The social web; Tourist information search; C; Business and Management, general; Marketing; Market Research/Competitive Intelligence; Business and Management; Marketing; Market Research and Competitive Intelligence; Business and Management; Marketing und Vertrieb; Marktforschung; BC
The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social web’s current significance exceeds this initial focus, by also encompassing corporate and commercial activities. Nadine Chehimi examines to what extent the social web influences the information process of German hotel guests. In addition to the presentation of the social web’s development and current state of use, general and tourist information processes as well as the German hotel market are described. With the help of a standardized guest survey, the author presents the exact role the social web currently plays in the tourist information search. ContentsThe social webTourist information searchThe German hotel market Target GroupsLecturers and students of marketing, communication and tourismHoteliers and marketing specialists The AuthorNadine Chehimi is currently working as project manager for Customer Relationship Management for a hotel chain.Altri libri che potrebbero essere simili a questo:
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