ISBN: 9780470399378
How Leaders Can Leverage Social Media to Maximize Value and Build their Brand While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Trans… Altro …
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In englischer Sprache. Verlag: John Wiley & Sons, Foreword (Lynne D. Johnson). Introduction: The Glass House of Business. Part One: Strategy. 1. What Is Transparency? A Working Defi nitio… Altro …
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While exposing the risks inherent in maintaining a nontransparentrelationship with customers, Tactical Transparency providesa methodology that will help your organization create its uniqu… Altro …
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Tactical Transparency : How Leaders Can Leverage Social Media to Maximize Value and Build their Brand - nuovo libro
ISBN: 9780470399378
While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its uni… Altro …
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ISBN: 9780470399378
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ISBN: 9780470399378
How Leaders Can Leverage Social Media to Maximize Value and Build their Brand While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Trans… Altro …
Holtz, Shel; Havens, John C.:
Tactical Transparency - How Leaders Can Leverage Social Media to Maximize Value and Build their Brand - nuovo libro2008, ISBN: 0470399376
In englischer Sprache. Verlag: John Wiley & Sons, Foreword (Lynne D. Johnson). Introduction: The Glass House of Business. Part One: Strategy. 1. What Is Transparency? A Working Defi nitio… Altro …
2008
ISBN: 9780470399378
While exposing the risks inherent in maintaining a nontransparentrelationship with customers, Tactical Transparency providesa methodology that will help your organization create its uniqu… Altro …
Tactical Transparency : How Leaders Can Leverage Social Media to Maximize Value and Build their Brand - nuovo libro
ISBN: 9780470399378
While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its uni… Altro …
ISBN: 9780470399378
While exposing the risks inherent in maintaining a nontransparentrelationship with customers, Tactical Transparency providesa methodology that will help your organization create its uniqu… Altro …
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Informazioni dettagliate del libro - Tactical Transparency
EAN (ISBN-13): 9780470399378
ISBN (ISBN-10): 0470399376
Anno di pubblicazione: 2008
Editore: Wiley, J
288 Pagine
Lingua: eng/Englisch
Libro nella banca dati dal 2009-03-07T13:39:54+01:00 (Rome)
Pagina di dettaglio ultima modifica in 2022-02-05T16:54:31+01:00 (Rome)
ISBN/EAN: 0470399376
ISBN - Stili di scrittura alternativi:
0-470-39937-6, 978-0-470-39937-8
Stili di scrittura alternativi e concetti di ricerca simili:
Autore del libro : john holt, holtz
Titolo del libro: der brand, tactical, leaders the, social media, leverage
Dati dell'editore
Autore: Shel Holtz; John C. Havens
Titolo: International Association of Business Communities; Tactical Transparency - How Leaders Can Leverage Social Media to Maximize Value and Build their Brand
Editore: Jossey-Bass; John Wiley & Sons
288 Pagine
Anno di pubblicazione: 2008-11-10
Lingua: Inglese
23,99 € (DE)
Not available (reason unspecified)
EA; E107; E-Book; Nonbooks, PBS / Wirtschaft/Management; Strategisches Management; Business & Management; Strategic Management; Strategisches Management; Unternehmensstrategie; Wirtschaft u. Management; Strategisches Management; BB
Foreword (Lynne D. Johnson). Introduction: The Glass House of Business. Part One: Strategy. 1. What Is Transparency? A Working Defi nition. 2. Someone May Be Looking: Transparency Done Right andWrong. 3. Do You Have What It Takes? Characteristics of TransparentOrganizations. Part Two: Tactics. 4. From Prospects to People: Why Opaque Selling Doesn'tDeliver Long-Term Return on Investment. 5. Follow the Money: Financial Communications. 6. When Things Go Bad: Transparency During a Crisis. 7. Exposing the Company to the Employees Who Make It Work:Internal Transparency. 8. Meet the Press: Traditional Public Relations and MediaRelations. 9. The View from the Top: The Role of Leadership. 10. En-Gauge the Conversation: How Issues Blogs Show PeopleYou're Listening. 11. From the Inside Looking Out: Employee Involvement. 12. Transparency Beyond Text: How Audio, Video, and InteractiveMedia Build Trust. 13. Profi le and Privacy: Transparency in Social Networks. 14. The Case for Face-to-Face: Transparency in Person. Part Three: Making It Real. 15. The Toothpaste Is Out of the YouTube: Addressing Loss ofControl with Transparent Tactics. 16. Yeah, But . . . : Overcoming Objections. 17. Your Road Map to Transparency: Creating a Plan. 18. What's Next? The Future of Transparency. Notes. Acknowledgments. The Authors. Index.Altri libri che potrebbero essere simili a questo:
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