2010, ISBN: 0230219764
[EAN: 9780230219762], Neubuch, [SC: 0.0], [PU: SPRINGER NATURE], BUSINESS / ECONOMICS FINANCE; & MANAGEMENT; MARKETING RESEARCH; MATHEMATICS, Druck auf Anfrage Neuware - Printed after ord… Altro …
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Identifying Hidden Needs: Creating Breakthrough Products | K. Goffin (u. a.) | Buch | XXIV | Englisch | 2010 | SPRINGER NATURE | EAN 9780230219762 - copertina rigida, flessible
2010, ISBN: 9780230219762
[ED: Gebunden], [PU: SPRINGER NATURE], Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failur… Altro …
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2010, ISBN: 9780230219762
Palgrave Macmillan, Gebundene Ausgabe, Auflage: 2010, 285 Seiten, Publiziert: 2010-10-06T00:00:01Z, Produktgruppe: Buch, 0.59 kg, Recht, Kategorien, Bücher, Industrie, Branchen & Berufe, … Altro …
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2010, ISBN: 0230219764
[EAN: 9780230219762], New book, [PU: Palgrave Macmillan], Books
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2010, ISBN: 0230219764
[EAN: 9780230219762], Neubuch, [SC: 0.0], [PU: SPRINGER NATURE], BUSINESS / ECONOMICS FINANCE; & MANAGEMENT; MARKETING RESEARCH; MATHEMATICS, Druck auf Anfrage Neuware - Printed after ord… Altro …
Goffin, K.:
Identifying Hidden Needs: Creating Breakthrough Products | K. Goffin (u. a.) | Buch | XXIV | Englisch | 2010 | SPRINGER NATURE | EAN 9780230219762 - copertina rigida, flessible2010, ISBN: 9780230219762
[ED: Gebunden], [PU: SPRINGER NATURE], Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failur… Altro …
2010
ISBN: 9780230219762
Palgrave Macmillan, Gebundene Ausgabe, Auflage: 2010, 285 Seiten, Publiziert: 2010-10-06T00:00:01Z, Produktgruppe: Buch, 0.59 kg, Recht, Kategorien, Bücher, Industrie, Branchen & Berufe, … Altro …
2010, ISBN: 0230219764
[EAN: 9780230219762], New book, [PU: Palgrave Macmillan], Books
ISBN: 9780230219762
Hardback. Very Good., 3
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Informazioni dettagliate del libro - Identifying Hidden Needs: Creating Breakthrough Products
EAN (ISBN-13): 9780230219762
ISBN (ISBN-10): 0230219764
Copertina rigida
Copertina flessibile
Anno di pubblicazione: 2010
Editore: Palgrave Macmillan
261 Pagine
Peso: 0,576 kg
Lingua: eng/Englisch
Libro nella banca dati dal 2007-02-24T05:45:42+01:00 (Rome)
Pagina di dettaglio ultima modifica in 2023-10-07T18:26:17+02:00 (Rome)
ISBN/EAN: 9780230219762
ISBN - Stili di scrittura alternativi:
0-230-21976-4, 978-0-230-21976-2
Stili di scrittura alternativi e concetti di ricerca simili:
Autore del libro : lemke, goffin keith, goff, goffi
Titolo del libro: breakthrough, creating the other, hidden value
Dati dell'editore
Autore: K. Goffin; F. Lemke; U. Koners
Titolo: Identifying Hidden Needs - Creating Breakthrough Products
Editore: Palgrave Macmillan; Palgrave Macmillan UK
261 Pagine
Anno di pubblicazione: 2010-10-06
London; GB
Lingua: Inglese
64,19 € (DE)
65,99 € (AT)
71,00 CHF (CH)
Available
XXIV, 261 p.
BB; Hardcover, Softcover / Wirtschaft/Management; Strategisches Management; Verstehen; calculus; conjoint analysis; innovation; market research; methods; Business Strategy and Leadership; Business Mathematics; Marketing; Industries; Operations Research and Decision Theory; Innovation and Technology Management; Wirtschaftsmathematik und -informatik, IT-Management; Marketing und Vertrieb; Industrien und Branchenstudien; Unternehmensforschung; Management: Entscheidungstheorie; Management: Innovation; EA; EA; BC
PART I: WHY HIDDEN NEEDS APPROACHES ARE REQUIRED Introduction PART II: TRADITIONAL MARKET RESEARCH METHODS Surveys Focus Groups PART III: INNOVATIVE MARKET RESEARCH METHODS Ethnographic Market Research Ethnographic Market Research - Example Project Repertory Grid Projection, Lead Users and Other Methods Conjoint Analysis PART IV: DESIGNING BREAKTHROUGH PRODUCTS AND SERVICES Designing Breakthrough Products and Services Creating a Culture of Innovation AppendicesAltri libri che potrebbero essere simili a questo:
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9781349305315 Identifying Hidden Needs: Creating Breakthrough Products (Goffin, K.)
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