This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of researc… Altro …
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. Books > Reference and Language > Education and Teaching > Teaching > Language Experience Approach List_Books, [PU: SAGE Publications]<
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This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of researc… Altro …
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. Books > Reference and Language > Language Arts > Communication List_Books, [PU: SAGE Publications]<
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(*) Libro esaurito significa che il libro non è attualmente disponibile in una qualsiasi delle piattaforme associate che di ricerca.
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of researc… Altro …
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. Books > Education & Teaching > Higher & Continuing Education List_Books, [PU: SAGE Publications]<
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(*) Libro esaurito significa che il libro non è attualmente disponibile in una qualsiasi delle piattaforme associate che di ricerca.
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of researc… Altro …
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. Books List_Books, [PU: SAGE Publications]<
Indigo.ca
new in stock. Costi di spedizione:zzgl. Versandkosten., Costi di spedizione aggiuntivi Details...
(*) Libro esaurito significa che il libro non è attualmente disponibile in una qualsiasi delle piattaforme associate che di ricerca.
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of researc… Altro …
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. Books > Reference and Language > Education and Teaching > Teaching > Language Experience Approach List_Books, [PU: SAGE Publications]<
new in stock. Costi di spedizione:zzgl. Versandkosten., Costi di spedizione aggiuntivi
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of researc… Altro …
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. Books > Reference and Language > Language Arts > Communication List_Books, [PU: SAGE Publications]<
new in stock. Costi di spedizione:zzgl. Versandkosten., Costi di spedizione aggiuntivi
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of researc… Altro …
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. Books > Education & Teaching > Higher & Continuing Education List_Books, [PU: SAGE Publications]<
new in stock. Costi di spedizione:zzgl. Versandkosten., Costi di spedizione aggiuntivi
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of researc… Altro …
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. Books List_Books, [PU: SAGE Publications]<
new in stock. Costi di spedizione:zzgl. Versandkosten., Costi di spedizione aggiuntivi
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The Second Edition of this important book continues to provide a thorough and critical treatment of persuasion theory and research. Daniel J O'Keefe combines a discussion of research on the production of persuasive messages with more traditional research on the study of message effects. The book: · Provides a summary of relevant research literature in persuasion · Includes suggestions for how to avoid premature generalizations from limited research evidence · Presents detailed discussions on important theoretical and methodological questions. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioural change, and new material on persuasive campaigns. The research citations and examples are also updated.
Informazioni dettagliate del libro - Persuasion: Theory and Research
EAN (ISBN-13): 9780761922001 ISBN (ISBN-10): 0761922008 Copertina rigida Anno di pubblicazione: 2002 Editore: SAGE PUBN INC 384 Pagine Peso: 0,640 kg Lingua: eng/Englisch
Libro nella banca dati dal 2007-11-06T19:50:46+01:00 (Rome) Pagina di dettaglio ultima modifica in 2023-10-12T23:13:05+02:00 (Rome) ISBN/EAN: 9780761922001
ISBN - Stili di scrittura alternativi: 0-7619-2200-8, 978-0-7619-2200-1 Stili di scrittura alternativi e concetti di ricerca simili: Autore del libro : keefe Titolo del libro: current text, communication and persuasion, communication theory
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