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Generational Selling Tactics That Work: Quick and Dirty Secrets for Selling to Any Age Group Cam Marston
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Generational Selling Tactics That Work: Quick and Dirty Secrets for Selling to Any Age Group Cam Marston - libri usati

ISBN: 1118018389

ID: 3-27788604

Generational Selling... - Make the sale to four key generations All your customers like the same type of service, right And all your products should be sold the same way to all prospects, right And the reasons you like your product and service are the same reasons your buyers should like it, right Wrong! What your sales team doesn't know about Gen Xers, Boomers, Matures, and Millennials impacts the bottom line. Each generation's differing values creates differing expectations for what makes a quality sales or service experience. In Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group, thought leader Cam Marston reveals the four generations' sales and services biases and provides simple, easy-to-execute ideas for reaching each. * Author has a winning track record with his previous book, Motivating The What's In It for Me Workforce * Unique in preparing you and your sales team to sell cross generationally, not just to one generation or other Highly energetic and engaging to read, Generational Selling Tactics that Work is full of immediately actionable ideas for each generation so you can sell confidently and deliver superb service to each of these unique demographics. PREFACE ix ACKNOWLEDGMENTS xiii CHAPTER 1 Selling and the Generations: Making a Connection 1 CHAPTER 2 Snapshot of Baby Boomers 27 CHAPTER 3 Selling to Baby Boomers: The Search for Control 53 CHAPTER 4 Snapshot of Millennials 83 CHAPTER 5 Selling to Millennials: The Search for Connection 109 CHAPTER 6 Snapshot of Generation X 137 CHAPTER 7 Selling to Generation X: The Search for Truth 161 CHAPTER 8 Snapshot of Matures 189 CHAPTER 9 Selling to Matures: The Search for Quality 213 CHAPTER 10 Closing the Deal: Connecting and Selling across Generational Lines 231 ABOUT THE AUTHOR 241 Livre - Roman

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Generational Selling Tactics That Work : Quick and Dirty Secrets for Selling to Any Age Group - Cam Marston
libro esaurito
(*)
Cam Marston:
Generational Selling Tactics That Work : Quick and Dirty Secrets for Selling to Any Age Group - libri usati

ISBN: 1118018389

ID: 6669537

Make the sale to four key generations All your customers like the same type of service, right? And all your products should be sold the same way to all prospects, right? And the reasons you like your product and service are the same reasons your buyers should like it, right? Wrong What your sales team doesn't know about Gen Xers, Boomers, Matures, and Millennials impacts the bottom line. Each generation's differing values creates differing expectations for what makes a quality sales or service experience. In Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group , thought leader Cam Marston reveals the four generations' sales and services biases and provides simple, easy-to-execute ideas for reaching each. Author has a winning track record with his previous book, Motivating The "What's In It for Me?" Workforce Unique in preparing you and your sales team to sell cross generationally, not just to one generation or other Highly energetic and engaging to read, Generational Selling Tactics that Work is full of immediately actionable ideas for each generation so you can sell confidently and deliver superb service to each of these unique demographics. business,business and investing,economics,marketing and sales,sales and selling Marketing & Sales, Wiley & Sons, Incorporated, John

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Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group - Cam Marston
libro esaurito
(*)
Cam Marston:
Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group - libri usati

ISBN: 1118018389

ID: 6669537

Make the sale to four key generations All your customers like the same type of service, right? And all your products should be sold the same way to all prospects, right? And the reasons you like your product and service are the same reasons your buyers should like it, right? Wrong! What your sales team doesn't know about Gen Xers, Boomers, Matures, and Millennials impacts the bottom line. Each generation's differing values creates differing expectations for what makes a quality sales or service experience. In Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group, thought leader Cam Marston reveals the four generations' sales and services biases and provides simple, easy-to-execute ideas for reaching each. * Author has a winning track record with his previous book, Motivating The "What's In It for Me?" Workforce * Unique in preparing you and your sales team to sell cross generationally, not just to one generation or other Highly energetic and engaging to read, Generational Selling Tactics that Work is full of immediately actionable ideas for each generation so you can sell confidently and deliver superb service to each of these unique demographics. business,business and investing,economics,marketing and sales,sales and selling Marketing & Sales, Wiley

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Generational Selling Tactics That Work - Cam Marston
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Cam Marston:
Generational Selling Tactics That Work - copertina rigida, flessible

2011, ISBN: 9781118018385

ID: 17133178

Hardcover, Buch, [PU: John Wiley & Sons Inc]

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Generational Selling Tactics That Work: Quick and Dirty Secrets for Selling to Any Age Group - Cam Marston
libro esaurito
(*)
Cam Marston:
Generational Selling Tactics That Work: Quick and Dirty Secrets for Selling to Any Age Group - libri usati

ISBN: 9781118018385

ID: 119018944_us

Livre

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Dettagli del libro
Generational Selling Tactics That Work: Quick and Dirty Secrets for Selling to Any Age Group

Subtitled "Quick & Dirty Secrets For Selling To Any Age Group".

Informazioni dettagliate del libro - Generational Selling Tactics That Work: Quick and Dirty Secrets for Selling to Any Age Group


EAN (ISBN-13): 9781118018385
ISBN (ISBN-10): 1118018389
Copertina rigida
Anno di pubblicazione: 2011
Editore: John Wiley & Sons
241 Pagine
Peso: 0,435 kg
Lingua: eng/Englisch

Libro nella banca dati dal 24.12.2011 18:22:00
libro trovato per l'ultima volta il03.10.2018 12:44:15
ISBN/EAN: 9781118018385

ISBN - Stili di scrittura alternativi:
1-118-01838-9, 978-1-118-01838-5


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