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International Marketing: Six Volume Set - Kotabe, M
libro esaurito
(*)
Kotabe, M:
International Marketing: Six Volume Set - copertina rigida, flessible

ISBN: 9781412928304

[ED: Hardcover], [PU: SAGE PUBN], Edited by a scholar at the forefront of the field, this collection of articles represents the state of the art in international marketing research, with particular emphasis on the conceptual framework and theory development in the field. The last two decades have seen significant changes for international marketing, with global political and economic liberalization trends creating tremendous business opportunities and challenges. Reviewing the core micro- and macro- topics to emerge during this key period, leading edge papers examine organizational and personal consumer behaviour, the implications for success of various entry modes, marketing strategy, global strategy and strategic alliances. Volume One: looks at consumer behaviour, organizational buying issues, country of origin, global marketing research and methodological issues. Volume Two: looks at internationalization of firms, specific modes of entry, exporting, licensing. Volume Three: looks at franchising, joint ventures, exit strategies, internet in global marketplace, marketing strategies for emerging markets. Volume Four: looks at competitive strategy, conceptual development, sources of competitive advantage and performance implications, regionalization of global strategy, strategic alliances, learning and trust, recipes for alliance success. Volume Five: looks at global sourcing, global sourcing in a service context, market segmentation and positioning, global standardization vs. local responsiveness, marketing mix. Volume Six: looks at global product strategy, product development, global new product diffusion, global branding, global advertising, global pricing, global distribution. 2392 p. - 9.2100 x 6.1400 in Versandfertig in 2-4 Wochen, DE, [SC: 0.00], Neuware, gewerbliches Angebot, offene Rechnung (Vorkasse vorbehalten)

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International Marketing: Six Volume Set - Masaaki Kotabe
libro esaurito
(*)
Masaaki Kotabe:
International Marketing: Six Volume Set - nuovo libro

ISBN: 9781412928304

ID: 76916254

Edited by a scholar at the forefront of the field, this collection of articles represents the state of the art in international marketing research, with particular emphasis on the conceptual framework and theory development in the field. The last two decades have seen significant changes for international marketing, with global political and economic liberalization trends creating tremendous business opportunities and challenges. Reviewing the core micro- and macro- topics to emerge during this key period, leading edge papers examine organizational and personal consumer behaviour, the implications for success of various entry modes, marketing strategy, global strategy and strategic alliances. Volume One: looks at consumer behaviour, organizational buying issues, country of origin, global marketing research and methodological issues. Volume Two: looks at internationalization of firms, specific modes of entry, exporting, licensing. Volume Three: looks at franchising, joint ventures, exit strategies, internet in global marketplace, marketing strategies for emerging markets. Volume Four: looks at competitive strategy, conceptual development, sources of competitive advantage and performance implications, regionalization of global strategy, strategic alliances, learning and trust, recipes for alliance success. Volume Five: looks at global sourcing, global sourcing in a service context, market segmentation and positioning, global standardization vs. local responsiveness, marketing mix. Volume Six: looks at global product strategy, product development, global new product diffusion, global branding, global advertising, global pricing, global distribution. International Marketing: Six Volume Set Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Sage Pubn

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International Marketing - Masaaki Kotabe
libro esaurito
(*)
Masaaki Kotabe:
International Marketing - nuovo libro

2007, ISBN: 9781412928304

ID: 7843218

Media-Kombination, Sonstige Produkte, [PU: SAGE Publications Ltd]

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(*) Libro esaurito significa che il libro non è attualmente disponibile in una qualsiasi delle piattaforme associate che di ricerca.
International Marketing - Masaaki Kotabe
libro esaurito
(*)
Masaaki Kotabe:
International Marketing - copertina rigida, flessible

2007, ISBN: 9781412928304

ID: 7843218

Hardcover, Buch, [PU: SAGE Publications Inc]

Libro nuovo Lehmanns.de
Costi di spedizione:Versand in 10-15 Tagen, , Versandkostenfrei innerhalb der BRD (EUR 0.00)
Details...
(*) Libro esaurito significa che il libro non è attualmente disponibile in una qualsiasi delle piattaforme associate che di ricerca.
International Marketing - Masaaki Kotabe
libro esaurito
(*)
Masaaki Kotabe:
International Marketing - copertina rigida, flessible

2007, ISBN: 9781412928304

ID: 7843218

Hardcover, Buch, [PU: SAGE Publications Ltd]

Libro nuovo Lehmanns.de
Costi di spedizione:Versand in 10-15 Tagen, , Versandkostenfrei innerhalb der BRD (EUR 0.00)
Details...
(*) Libro esaurito significa che il libro non è attualmente disponibile in una qualsiasi delle piattaforme associate che di ricerca.

Dettagli del libro
International Marketing: Six Volume Set

Edited by a scholar at the forefront of the field, this collection of articles represents the state of the art in international marketing research, with particular emphasis on the conceptual framework and theory development in the field. The last two decades have seen significant changes for international marketing, with global political and economic liberalization trends creating tremendous business opportunities and challenges. Reviewing the core micro- and macro- topics to emerge during this key period, leading edge papers examine organizational and personal consumer behaviour, the implications for success of various entry modes, marketing strategy, global strategy and strategic alliances. Volume One: looks at consumer behaviour, organizational buying issues, country of origin, global marketing research and methodological issues. Volume Two: looks at internationalization of firms, specific modes of entry, exporting, licensing. Volume Three: looks at franchising, joint ventures, exit strategies, internet in global marketplace, marketing strategies for emerging markets. Volume Four: looks at competitive strategy, conceptual development, sources of competitive advantage and performance implications, regionalization of global strategy, strategic alliances, learning and trust, recipes for alliance success. Volume Five: looks at global sourcing, global sourcing in a service context, market segmentation and positioning, global standardization vs. local responsiveness, marketing mix. Volume Six: looks at global product strategy, product development, global new product diffusion, global branding, global advertising, global pricing, global distribution.

Informazioni dettagliate del libro - International Marketing: Six Volume Set


EAN (ISBN-13): 9781412928304
ISBN (ISBN-10): 1412928303
Copertina rigida
Anno di pubblicazione: 2007
Editore: SAGE PUBN INC
2392 Pagine
Lingua: eng/Englisch

Libro nella banca dati dal 12.10.2007 14:38:20
libro trovato per l'ultima volta il15.10.2017 12:42:05
ISBN/EAN: 9781412928304

ISBN - Stili di scrittura alternativi:
1-4129-2830-3, 978-1-4129-2830-4


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