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2021, ISBN: 9783640204205

[ED: Taschenbuch], [PU: GRIN Publishing], Neuware - Essay from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 70, Oxford Brookes Universi… Altro …

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Wal-Mart case study - China operation - edizione con copertina flessibile

2008, ISBN: 3640204204

[EAN: 9783640204205], Neubuch, [PU: GRIN Verlag Nov 2008], This item is printed on demand - it takes 3-4 days longer - Neuware -Essay from the year 2007 in the subject Business economics … Altro …

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Wal-Mart case study - China operation - nuovo libro

2008

ISBN: 9783640204205

Kartoniert, 32 Seiten, 210mm x 148mm x 3mm, Sprache(n): eng Essay from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 70, Oxford Brookes … Altro …

Costi di spedizione:Versandkostenfrei innerhalb der BRD. (EUR 0.00) MARZIES Buch- und Medienhandel, 14621 Schönwalde-Glien
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Wal-Mart case study - China operation - edizione con copertina flessibile

ISBN: 9783640204205

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Wal-Mart case study - China operation - nuovo libro

2008, ISBN: 3640204204

2. Auflage Kartoniert / Broschiert, mit Schutzumschlag 11, [PU:GRIN Verlag]

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Wal-Mart case study - China operation

Essay from the year 2007 in the subject Economics / Business: Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: 70, Oxford Brookes University, 71 entries in the bibliography, language: English, abstract: China, a country with population of 1.3 billion people and is currently experiencing rapid growth in economy since it open itself to the world for investment. In the year of 1994, Wal-Mart made its first move to China by selecting CITIC (China International Trust and Investment Corporation) group as local partner for the investment. Opening its first store in Shen-Zen in the year of 1996 and since then has grown to 81 stores in 20 more cities around china. In China, Wal-Mart is using adaptation strategy where it locally sourced its product although the organizational culture is standardized with the home country. Adaptation strategy does not apply only to the product wise, in term of the store formats are also adapted to the local cultures where racks height, and stores layout are also changed to meet local taste. From the macro-environment view of the china retailing industry, Wal-Mart will face threats on the political side where the government is not transparent enough in the policy making. Moreover, it is currently anticipating the economic big turnover by tightening the regulations on the land although China is still encouraging foreign investment. In China, Wal-Mart will face strong competition from its arch-rivals Carrefour and other strong local competitor such as Lian-Hua supermarkets and China Resources Enterprise of which both are the pioneers in the China retailing industry. The current position of Wal-Mart in China is still far away to be as the same level with them as Wal-Mart is unable to apply its superiority in logistics that win the competition in USA. Although it is a vast market, not all the populations have great spending power. It is a country of haven and have not, where the income disparity become a large issue. The middle income class only represents 25-30 millions people and mostly remain in the urban area. China is a very fragmented market and rich in cultures background which may trap companies to generalize them. Despite of it, China is certainly a very attractive market to invest in as the indicators in economic has been shining for the last twenty years.

Informazioni dettagliate del libro - Wal-Mart case study - China operation


EAN (ISBN-13): 9783640204205
ISBN (ISBN-10): 3640204204
Copertina rigida
Copertina flessibile
Anno di pubblicazione: 2008
Editore: GRIN Verlag
64 Pagine
Peso: 0,105 kg
Lingua: eng/Englisch

Libro nella banca dati dal 2008-12-16T11:53:17+01:00 (Rome)
Pagina di dettaglio ultima modifica in 2024-03-16T09:47:28+01:00 (Rome)
ISBN/EAN: 9783640204205

ISBN - Stili di scrittura alternativi:
3-640-20420-4, 978-3-640-20420-5
Stili di scrittura alternativi e concetti di ricerca simili:
Autore del libro : johnsen, chen
Titolo del libro: operation china, wal mart, the china study, case study


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