2016, ISBN: 3662511231
[EAN: 9783662511237], Neubuch, [SC: 0.0], [PU: Springer Berlin Heidelberg], BRICS; DEVELOPINGCOUNTRIES; EMERGINGMARKETS; INTERNATIONALBUSINESS; INTERNATIONALMARKETING; MARKETINGSTRATEGY, … Altro …
ZVAB.com AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)] NEW BOOK. Costi di spedizione:Versandkostenfrei. (EUR 0.00) Details... |
ISBN: 9783662511237
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addre… Altro …
Springer.com new in stock. Costi di spedizione:spese di spedizione aggiuntive., Costi di spedizione aggiuntivi Details... |
ISBN: 9783662511237
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addre… Altro …
Indigo.ca new in stock. Costi di spedizione:zzgl. Versandkosten., Costi di spedizione aggiuntivi Details... |
ISBN: 9783662511237
Business and Management; Marketing; Emerging Markets/Globalization; Business Strategy/Leadership; Market Research/Competitive Intelligence BRICS, Developing countries, Emerging markets, I… Altro …
Springer.com This book features case studies related to marketing and business contexts in emerging markets. These will help students understand the issues unique to these markets (including BRIC countries) and to understand the dynamics of these countries. Costi di spedizione:zzgl. Versandkosten., Costi di spedizione aggiuntivi Details... |
2016, ISBN: 3662511231
Softcover reprint of the original 1st ed. 2014 Kartoniert / Broschiert Strategisches Management, Marketing und Vertrieb, BRICS; Developing Countries; International Business; Internation… Altro …
Achtung-Buecher.de MARZIES.de Buch- und Medienhandel, 14621 Schönwalde-Glien Costi di spedizione:Versandkostenfrei innerhalb der BRD. (EUR 0.00) Details... |
2016, ISBN: 3662511231
[EAN: 9783662511237], Neubuch, [SC: 0.0], [PU: Springer Berlin Heidelberg], BRICS; DEVELOPINGCOUNTRIES; EMERGINGMARKETS; INTERNATIONALBUSINESS; INTERNATIONALMARKETING; MARKETINGSTRATEGY, … Altro …
Dilip Mutum; Sanjit Kumar Roy; Eva Kipnis:
Marketing Cases from Emerging Markets - edizione con copertina flessibileISBN: 9783662511237
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addre… Altro …
ISBN: 9783662511237
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addre… Altro …
ISBN: 9783662511237
Business and Management; Marketing; Emerging Markets/Globalization; Business Strategy/Leadership; Market Research/Competitive Intelligence BRICS, Developing countries, Emerging markets, I… Altro …
2016, ISBN: 3662511231
Softcover reprint of the original 1st ed. 2014 Kartoniert / Broschiert Strategisches Management, Marketing und Vertrieb, BRICS; Developing Countries; International Business; Internation… Altro …
Dati bibliografici del miglior libro corrispondente
Autore: | |
Titolo: | |
ISBN: |
Informazioni dettagliate del libro - Marketing Cases From Emerging Markets
EAN (ISBN-13): 9783662511237
ISBN (ISBN-10): 3662511231
Copertina flessibile
Anno di pubblicazione: 2016
Editore: Springer Berlin
Libro nella banca dati dal 2016-09-13T11:55:25+02:00 (Rome)
Pagina di dettaglio ultima modifica in 2024-02-11T12:12:28+01:00 (Rome)
ISBN/EAN: 9783662511237
ISBN - Stili di scrittura alternativi:
3-662-51123-1, 978-3-662-51123-7
Stili di scrittura alternativi e concetti di ricerca simili:
Autore del libro : kipnis, dilip kumar roy
Titolo del libro: marketing
Dati dell'editore
Autore: Dilip Mutum; Sanjit Kumar Roy; Eva Kipnis
Titolo: Marketing Cases from Emerging Markets
Editore: Springer; Springer Berlin
167 Pagine
Anno di pubblicazione: 2016-08-27
Berlin; Heidelberg; DE
Stampato / Fatto in
Lingua: Inglese
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
POD
IX, 167 p. 6 illus.
BC; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; BRICS; Developing countries; Emerging markets; International business; International marketing; Marketing strategy; Marketing; Emerging Markets and Globalization; Business Strategy and Leadership; Market Research and Competitive Intelligence; Entwicklungsökonomie und Schwellenländer; Strategisches Management; Marktforschung; BB
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module.Unique case studies from emerging markets with up to date and relevant marketing issues Provides value-add to marketing teaching materials by using real case studies related to marketing and business contexts in emerging markets Each topic presents detailed case studies as well as short case studies suitable for both classroom discussions or for use in exams Inquisitive questions accompany each case study? to enable classroom discussions
Altri libri che potrebbero essere simili a questo:
Ultimo libro simile:
9783642368615 Marketing Cases from Emerging Markets (Dilip Mutum; Sanjit Kumar Roy; Eva Kipnis)
< Per archiviare...