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Customer Loyalty in Third Party Logistics Relationships - Cahill, David L.
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Cahill, David L.:
Customer Loyalty in Third Party Logistics Relationships - nuovo libro

ISBN: 9783790819038

ID: 323333

Challenged by increasing competition and globalization, third party logistics service providers (3PLs) can become more successful by focusing on customer loyalty. Within long-term customer relationships, 3PLs can offer more advanced logistics services, mitigate the risk of substitution, realize higher profit margins, and avoid new customer acquisition costs. In order to effectively manage customer loyalty, 3PLs need to be aware of the factors that influence loyalty. In addition, they have to understand the effects of different relationship conditions and cultural background on loyalty formation. These issues are addressed in the present book. First, a model of customer loyalty and its determinants is developed, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA. Effects of different relational factors on the customer loyalty model are identified and cultural differences between Germany and the USA are revealed. Business Business eBook, Physica-Verlag HD

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Customer Loyability in Third Party Logistics Relationships - David L. Cahill
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David L. Cahill:
Customer Loyability in Third Party Logistics Relationships - edizione con copertina flessibile

ISBN: 9783790819038

[ED: Taschenbuch], [PU: Physica Verlag], Neuware - To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA. The author reviews the effects of different relational factors on the model, and explores relevant German-US cultural differences., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 235x155x20 mm, 309, [GW: 505g], offene Rechnung (Vorkasse vorbehalten), PayPal, Kreditkarte, Banküberweisung, Interntational shipping

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Customer Loyability in Third Party Logistics Relationships - David L. Cahill
libro esaurito
(*)
David L. Cahill:
Customer Loyability in Third Party Logistics Relationships - edizione con copertina flessibile

ISBN: 9783790819038

[ED: Taschenbuch], [PU: Physica Verlag], Neuware - To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA. The author reviews the effects of different relational factors on the model, and explores relevant German-US cultural differences., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 235x155x20 mm, 309, [GW: 505g], offene Rechnung (Vorkasse vorbehalten), PayPal, Banküberweisung, Internationaler Versand

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(*) Libro esaurito significa che il libro non è attualmente disponibile in una qualsiasi delle piattaforme associate che di ricerca.
Customer Loyability in Third Party Logistics Relationships - David L. Cahill
libro esaurito
(*)
David L. Cahill:
Customer Loyability in Third Party Logistics Relationships - edizione con copertina flessibile

ISBN: 9783790819038

[ED: Taschenbuch], [PU: Physica Verlag], Neuware - To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA. The author reviews the effects of different relational factors on the model, and explores relevant German-US cultural differences., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 235x155x20 mm, 309, [GW: 505g], PayPal, Banküberweisung, Internationaler Versand

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(*) Libro esaurito significa che il libro non è attualmente disponibile in una qualsiasi delle piattaforme associate che di ricerca.
Customer Loyability in Third Party Logistics Relationships - David L. Cahill
libro esaurito
(*)
David L. Cahill:
Customer Loyability in Third Party Logistics Relationships - edizione con copertina flessibile

16, ISBN: 9783790819038

[ED: Taschenbuch], [PU: Physica Verlag], Neuware - To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA. The author reviews the effects of different relational factors on the model, and explores relevant German-US cultural differences., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 235x159x20 mm, 309, [GW: 505g], Banküberweisung, PayPal

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Dettagli del libro
Customer Loyability in Third Party Logistics Relationships

Introduction.- Basic concepts.- Theoretical framework.- Research model.- Methodology and sample characteristics.- Operationalization and measurement.- Structural models.- Conclusion.

Informazioni dettagliate del libro - Customer Loyability in Third Party Logistics Relationships


EAN (ISBN-13): 9783790819038
ISBN (ISBN-10): 3790819034
Copertina rigida
Copertina flessibile
Anno di pubblicazione: 2006
Editore: Physica Verlag
309 Pagine
Peso: 0,505 kg
Lingua: eng/Englisch

Libro nella banca dati dal 15.05.2007 09:00:56
libro trovato per l'ultima volta il14.07.2018 20:55:28
ISBN/EAN: 9783790819038

ISBN - Stili di scrittura alternativi:
3-7908-1903-4, 978-3-7908-1903-8


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