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Kotabe, Masaaki (Mike), Helsen, Kristiaan:

International Marketing von Kotabe, Masaaki (Mike),... | Buch | Zustand sehr gut - libri usati

ISBN: 9781118830284

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Kotabe, Masaaki (Mike), Helsen, Kristiaan:

International Marketing - edizione con copertina flessibile

2014, ISBN: 1118830288

[EAN: 9781118830284], [SC: 0.0], [PU: John Wiley & Sons], Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or… Altro …

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International Marketing: International Student Version - Kotabe, Masaaki (Mike), Helsen, Kristiaan
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Kotabe, Masaaki (Mike), Helsen, Kristiaan:
International Marketing: International Student Version - edizione con copertina flessibile

2014

ISBN: 9781118830284

Wiley, Taschenbuch, Auflage: 6. 624 Seiten, Publiziert: 2014-09-12T00:00:01Z, Produktgruppe: Buch, 1.43 kg, Recht, Kategorien, Bücher, Internationales Management, Management, Business & K… Altro …

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Kotabe, Masaaki (Mike); Helsen, Kristiaan:
International Marketing: International Student Version - edizione con copertina flessibile

2014, ISBN: 1118830288

[EAN: 9781118830284], [PU: John Wiley & Sons], Books

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Kotabe?Helsen:
International Marketing 6/e (ISV) /Kotabe - nuovo libro

ISBN: 9781118830284

NEW. BRAND NEW, 6

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Dettagli del libro
International Marketing: International Student Version
Autore:
Titolo:
ISBN:

9781118830284


Get the Global Edge in Marketing "The conceptual framework developed in this book will facilitate an in-depth study of international marketing issues. . well-thought out and structured analysis of several important concepts. A comprehensive set of tools are presented so that students can analyze and understand the global marketplace. The examples are application oriented and focus on interesting business practices. Country coverage is extensive. The global perspectives inserts are a major strength of the book. It provides unique and novel insights on the strategies of multinational corporations in a wide range of situations and countries." - D. Maheswaran, New York University "This text definitely portrays modern teaching concepts in global marketing - much more holistic examination of the marketing function." - Hildy Teegen, The George Washington University "It is truly global, comprehensive, and cross-functional. Extensive coverage of sourcing strategy, GATT/WTO/FTAs, and culture's role across all elements add new dimensions. The increased coverage of segmentation has long been overdue in this field and is well-handled in this text. The work is current, up-to-date, and portrays modern teaching concepts in global marketing. Many of the examples are unique to this text and serve as refreshing changes from the tired war stories that often appear again and again elsewhere." - Scott Swan, The College of William & Mary "The authors' tone and style shall appeal to our students. They write in a clear and comprehensive style. . The authors have researched well and presented appropriate and interesting examples to illustrate the text. The cases cover extensive geographical areas; functional areas such as product, pricing, promotion and advertising, technology, retailing, etc. add to the students' learning experience." - K.C. Dhawan, Concordia University/Montreal

Informazioni dettagliate del libro - International Marketing: International Student Version


EAN (ISBN-13): 9781118830284
ISBN (ISBN-10): 1118830288
Copertina flessibile
Anno di pubblicazione: 2014
Editore: Wiley

Libro nella banca dati dal 2015-05-23T10:43:25+02:00 (Rome)
Pagina di dettaglio ultima modifica in 2023-03-25T12:49:38+01:00 (Rome)
ISBN/EAN: 9781118830284

ISBN - Stili di scrittura alternativi:
1-118-83028-8, 978-1-118-83028-4
Stili di scrittura alternativi e concetti di ricerca simili:
Autore del libro : mike, kotabe helsen
Titolo del libro: international, internationales marketing management

Dati dell'editore

Autore: Masaaki (Mike) Kotabe; Kristiaan Helsen
Titolo: International Marketing - International Student Version
Editore: Wiley; John Wiley & Sons
624 Pagine
Anno di pubblicazione: 2014-09-12
Peso: 1,062 kg
Lingua: Inglese
57,90 € (DE)
Not available (reason unspecified)
203mm x 254mm x 20mm

BC; Hardcover, Softcover / Wirtschaft/Betriebswirtschaft; Betriebswirtschaft und Management; Business & Management; Business & Management Special Topics; Marketingmanagement; Spezialthemen Wirtschaft u. Management; Wirtschaft u. Management; Spezialthemen Wirtschaft u. Management

Chapter 1 - Globalization Imperative Chapter 2 - Economic Environment Chapter 3 - Financial Environment Chapter 4 - Global Cultural Environment and Buying Behavior Chapter 5 - Political and Legal Environment Chapter 6 - Global Marketing Research Chapter 7 - Global Segmentation and Positioning Chapter 8 - Global Marketing Strategies Chapter 9 - Global Market Entry Strategies Chapter 10 - Global Product Policy Decisions Chapter 11 - Global Product Policy Decisions Chapter 12 - Global Pricing Chapter 13 - Global Communication Strategies Chapter 14 - Sales Management Chapter 15 - Global Logistics and Distribution Chapter 16 - Export and Import Management Chapter 17 - Planning, Organization, and Control of Global Marketing Operations Chapter 18 - Marketing Strategies for Emerging Markets Chapter 19 - Global Marketing and the Internet Chapter 20 - Sustainable Marketing in the Global Marketplace Cases Subject Index Author Index Company Index
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