7, ISBN: 9780131360754

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. "In The Tipping Point, Malcolm Gladwell presents… Altro …

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. "In The Tipping Point, Malcolm Gladwell presents an important idea without any 'how to.' Now Bertrand Cesvet provides the 'how to' you need to create 'Tipping Points' for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business. Highly recommended if you care about your future." Stewar This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. "In The Tipping Point, Malcolm Gladwell presents an important idea without any 'how to.' Now Bertrand Cesvet provides the 'how to' you need to create 'Tipping Points' for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business. Highly recommended if you care about your future." Stewart Emery, coauthor of international best-seller Success Built to Last "Ultimately, magic is unexplainable. Still, Conversational Capital provides the most insightful analysis of what makes our shows ring in the heart of fans." Guy Laliberte, founder, Cirque du Soleil "Like all great ideas, Conversational Capital is at its core simple: word-of-mouth momentum can be created, harnessed, and used to build consumer passion for a brand better and more cost-effectively than almost any other marketing medium." Rupert Duchesne, CEO of Aeroplan "Marketing is an art that Conversational Capital turns smartly into science. This book provides the complete prescription for getting consumers excited about your ideas." Jim Champy, coauthor, Reenginering the Corporation, and author, Outsmart! Embed into Your Products and Experiences the Ingredients that Drive Advocacy: Create products and services that consumers find truly significant Intensify consumption experiences to transform your brands into market leaders Don't settle for serendipity: manage and control the word-of-mouth around your brand by manipulating eight powerful experience amplifiers For all the books that speak of the value of consumer advocacy, few indicate how to create it to begin with. Planning & Forecasting, Management & Leadership, Conversational Capital: How to Create Stuff People Love to Talk About, Adobe Reader~~ Cesvet, Bertrand~~Planning & Forecasting~~Management & Leadership~~9780131360754, en, Conversational Capital: How to Create Stuff People Love to Talk About, Adobe Reader, Cesvet, Bertrand, 9780131360754, FT Press, 07/01/2008, , , , FT Press, 07/01/2008<

7, ISBN: 9780131360754

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. "In The Tipping Point, Malcolm Gladwell presents… Altro …

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. "In The Tipping Point, Malcolm Gladwell presents an important idea without any 'how to.' Now Bertrand Cesvet provides the 'how to' you need to create 'Tipping Points' for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business. Highly recommended if you care about your future." Stewar This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. "In The Tipping Point, Malcolm Gladwell presents an important idea without any 'how to.' Now Bertrand Cesvet provides the 'how to' you need to create 'Tipping Points' for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business. Highly recommended if you care about your future." Stewart Emery, coauthor of international best-seller Success Built to Last "Ultimately, magic is unexplainable. Still, Conversational Capital provides the most insightful analysis of what makes our shows ring in the heart of fans." Guy Laliberte, founder, Cirque du Soleil "Like all great ideas, Conversational Capital is at its core simple: word-of-mouth momentum can be created, harnessed, and used to build consumer passion for a brand better and more cost-effectively than almost any other marketing medium." Rupert Duchesne, CEO of Aeroplan "Marketing is an art that Conversational Capital turns smartly into science. This book provides the complete prescription for getting consumers excited about your ideas." Jim Champy, coauthor, Reenginering the Corporation, and author, Outsmart! Embed into Your Products and Experiences the Ingredients that Drive Advocacy: Create products and services that consumers find truly significant Intensify consumption experiences to transform your brands into market leaders Don't settle for serendipity: manage and control the word-of-mouth around your brand by manipulating eight powerful experience amplifiers For all the books that speak of the value of consumer advocacy, few indicate how to create it to begin with. Planning & Forecasting, Management & Leadership, Conversational Capital: How to Create Stuff People Love to Talk About~~ Cesvet, Bertrand~~Planning & Forecasting~~Management & Leadership~~9780131360754, en, Conversational Capital: How to Create Stuff People Love to Talk About, Cesvet, Bertrand, 9780131360754, FT Press, 07/01/2008, , , , FT Press, 07/01/2008<

ISBN: 9780131360754

How to Create Stuff People Love to Talk About, How to Create Stuff People Love to Talk About, [KW: PDF ,BUSINESS ECONOMICS , SYSTEMS PLANNING ,COMPUTERS - LANGUAGES , PROGRAMMING] <-> <-… Altro …

How to Create Stuff People Love to Talk About, How to Create Stuff People Love to Talk About, [KW: PDF ,BUSINESS ECONOMICS , SYSTEMS PLANNING ,COMPUTERS - LANGUAGES , PROGRAMMING] <-> <-> PDF ,BUSINESS ECONOMICS , SYSTEMS PLANNING ,COMPUTERS - LANGUAGES , PROGRAMMING<

ISBN: 9780131360754

Conversational Capital - How to Create Stuff People Love to Talk About: ab 13.49 € eBooks > Wirtschaft Pearson ITP, Pearson ITP